Social Networking What's The Point!

Nowadays, most people can tell you all about social networking. It seems as if everyone is involved with social networking to at least some degree. Web sites such as LinkedIn, Facebook, and Twitter used to be novelties, places where you could casually observe comments, profiles, messages, inquiries, and photos of complete strangers – until it became widely recognized that these sites were, in reality, “connection pools”, i.e., places where you could meet people and expand your personal network. From that time on, the sites simply “took off” and there’s no sign that they will be fizzling out any time soon.

Similarly, blogging used to be regarded as a leisure-time activity in which you could pen your thoughts, opinions, and comments and share them with whoever might have an interest in them. But, as with social networking, the business practicality of blogging (especially in the B2B world) overtook casual usage and business owners began turning their blogs into full-force inbound marketing machines.

All of this means one thing to the 21st century job seeker:

If you hope to achieve any level of name or brand recognition, you’ve GOT to have a presence on LinkedIn, Facebook, and Twitter and it’s practically a necessity to have a regularly-updated, traffic-generating blog.

Own your career,

Rod Colon