A Personal Brand is a Mixture of Perception and Promise

Your brand is a perception or emotion on the part of others that describes the total experience of having a relationship with you. Many business and marketing experts consider a brand to be an experience, a promise, or a warranty. Still others regard a brand as simply a type of “value shorthand.”

Successful businesses have mastered the art of branding to expand their customer base and remain dominant forces within their particular industry. Generally speaking, powerful brands are associated with powerful imagery that includes a distinctive logo, corporate title, and punchy tagline. Look at the list of companies below and see if a mental image is formed as you read the name. If a powerful mental image is formed around the perception of value associated with these business names, then branding has been extraordinarily successful for them:

· Starbucks

· The Ritz-Carlton

· McDonald’s

· Nike

· Morton Salt

· Coca Cola

· BMW

Many people read a list like this and can almost instantly visualize the company logo and tagline. But if there is also an almost instant perception of value or benefit, then branding is heavily responsible for the success of that product or service in the marketplace.

As the business owner of ME, Inc, you need to be very serious about making your business stand out from everyone else’s.

I'll see you on the radio this and every Sunday morning at 8am (EST) on Your Career Is Calling on 107.7 FM and online on www.1077TheBronc.com.

Best wishes and own your career,

Rod Colón

Welcome To Shape My Career!

If you haven’t already done so, take a close look at our logo.

An “S”-shaped section of road blends neatly into the word ‘Shape’. Shape what? “Shape My Career.” The logo serves as a visual reminder of what we regard as our mission in this uniquely designed job search and career management guide.

The mission? We intend to deliver a program of live instruction focused on getting you further along in your journey to the next stage of your career — and far more expeditiously — than any rival outsourcing or career management company. As if that weren’t enough, our program is designed to be custom-tailored for your specific needs and requirements. We will, quite literally, be helping you to decide the direction, speed, and quality of that journey … in short, its shape.

In addition to helping you shape your career, our program will offer resources and support to help you as you continue your efforts even after you’ve left the program! There aren’t many outsourcing agencies that can make that claim!

The methodology contained in the Shape My Career Resource Guide will steer you toward the goal you ultimately set for yourself, whether you are seeking full-time employment, part-time employment, contract work or self-employment.

This is not a “spoon-feed me” course. In fact, it will involve a great deal of work, time, energy, and commitment on your part. But the payoff of putting yourself through it will be enormous when you once again find yourself in the ranks of the employed, or perhaps generating new business, or starting off on your brand new career.

You’re on your way and we’re here to help!

Rod Colon

Chief Operations Officer

Shape My Career, Inc.

tel: 201.477.8370 ext. 170

alt: 732-367-5580

fax: 201.385.8243

email: rod.colon@shapemycareer.com

web: www.shapemycareer.com

http://www.linkedin.com/in/rodcolon