MANAGE YOUR CAREER AS A BUSINESS

MANAGE YOUR CAREER AS A BUSINESS

From this point on, you will learn to manage your career as the CEO of a business — the business of “ME, Inc.”

The CEO of any company runs the company. CEOs direct all critical operations such as sales and marketing, research and development, strategy, finance, corporate culture, human resources, community affairs, public relations, and so on.

CEOs are primarily responsible for setting the corporate strategy and vision. They decide which products to introduce into which markets and against which competitors. CEOs decide how the company will brand itself and differentiate itself in the marketplace. Ultimately, the CEO is responsible for the success or failure of the company.