A Personal Brand is a Mixture of Perception and Promise

Your brand is a perception or emotion on the part of others that describes the total experience of having a relationship with you. Many business and marketing experts consider a brand to be an experience, a promise, or a warranty. Still others regard a brand as simply a type of “value shorthand.”

Successful businesses have mastered the art of branding to expand their customer base and remain dominant forces within their particular industry. Generally speaking, powerful brands are associated with powerful imagery that includes a distinctive logo, corporate title, and punchy tagline. Look at the list of companies below and see if a mental image is formed as you read the name. If a powerful mental image is formed around the perception of value associated with these business names, then branding has been extraordinarily successful for them:

· Starbucks

· The Ritz-Carlton

· McDonald’s

· Nike

· Morton Salt

· Coca Cola

· BMW

Many people read a list like this and can almost instantly visualize the company logo and tagline. But if there is also an almost instant perception of value or benefit, then branding is heavily responsible for the success of that product or service in the marketplace.

As the business owner of ME, Inc, you need to be very serious about making your business stand out from everyone else’s.

I'll see you on the radio this and every Sunday morning at 8am (EST) on Your Career Is Calling on 107.7 FM and online on www.1077TheBronc.com.

Best wishes and own your career,

Rod Colón